Blog
Insights, guides, and updates about digital privacy.
Guide
Picking the Right Synthetic Identity for the Job: A Decision Framework
A QA engineer testing checkout forms, a journalist investigating a platform, and a privacy-conscious person signing up for a free trial all need synthetic identities. They do not need the same one.
Development
QA Testing with Synthetic Profiles: Why Realistic Data Finds Bugs That Placeholders Miss
Placeholder test data is a comfort blanket. It makes your test suite green while hiding the bugs that only appear when real users with real names and real addresses hit your registration form.
Security
Social Engineering Assessments Need Realistic Personas. Here Is How to Build Them.
A red-team phishing test with 'John Smith from IT' fools nobody. Believable social engineering assessments demand personas that survive two follow-up questions, and synthetic identities provide the scaffolding.
Guide
Twelve Legitimate Uses for Synthetic Identities That Have Nothing to Do with Fraud
Most people think of synthetic identities as a privacy trick for dodging marketing emails. That covers about one of the twelve practical applications. The rest span software development, security research, journalism, and education.
Development
Database Seeding with Synthetic Data: Why Staging Environments Full of 'Test User' Catch Nothing
Placeholder data hides bugs. Production snapshots leak customer records. Synthetic seeding gives staging environments the realism of production without the compliance risk.
Privacy
Free Trials Are Not Free: The Data Cost Nobody Mentions at Signup
That 'just enter your email' box feeds a pipeline of enrichment, profiling, and third-party resale. The trial is free. The data extraction is the actual transaction.
Security
Scambaiting with Synthetic Identities: How Researchers Burn Scammers' Time
Scammers run on volume. Every minute spent chasing a synthetic persona is a minute stolen from someone who might have actually paid. The tools, techniques, and community behind organised scambaiting.
Tutorial
Testing Email Flows Without Burning Real Inboxes
Personal inboxes fill up with test noise, shared accounts create race conditions, and fake addresses break end-to-end validation. Synthetic inboxes solve the part that SMTP capture tools miss.
Privacy
Your Personal Data Is a Product. Here's How to Stop Being the Inventory.
Data brokers, breaches, and behavioural profiling turn your real information into a commodity sold to anyone willing to pay. Synthetic identities let you use the web without contributing to the supply chain.
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